Asset CRM
Product concept, system design and requirements
- Status
- in_development
- Category/Tag
- AutomationAIDevelopmentOwn product
A management system for graphic assets used when launching websites and apps: requirements, statuses, versions, validation, AI generation and export of ready assets.
Asset CRM grew out of a practical problem that comes up regularly when launching digital products. A website, an app or another digital service needs dozens of graphic assets: logos, icons, images, social previews, platform-specific images and many variants of the same asset.
The problem
Requirements depend on the platform and the asset type. For every image these may differ:
- size;
- aspect ratio;
- file format;
- transparency;
- maximum weight;
- usage variants.
The assets themselves go through several stages: requirements, preparation, review, a new version, approval and export. Once there are many projects and assets, spreadsheets and folders stop giving a clear picture.
The idea
Asset CRM turns work with graphic assets into a structured process. The system connects:
- projects;
- platforms;
- asset types;
- requirements;
- specific instances;
- versions;
- statuses;
- validation against requirements.
Capabilities
The product concept includes:
- a catalogue of asset requirements;
- creating a project for selected platforms;
- tracking asset readiness;
- version storage;
- automatic parameter validation;
- AI tools for generating and preparing images;
- export of a complete asset set;
- export of related data to CSV and files to ZIP.
Why it matters
The goal is to remove the situation where, right before a launch, the team manually figures out which images are missing, which version is current and whether a given file meets platform requirements.
My role
I defined the product concept, the data model, the main user scenarios and the system requirements.
Status
The product is in development.